Do you fancy a challenge?
Your challenge, should you accept it, is to devise a publicity campaign to counter the claims of thousands of prominent environmentalists from around the world. You will need to employ dark arts to achieve the impossible. You will be expected to put a positive spin on what many see to be the most reckless and environmentally-damaging project in existence today. Canada’s tar sands.
What would you do? How would you go about it? Well look no further because we’ve got the answer for you! Just take a look at these posters…..
When I first saw them in The Guardian I thought they were a hoax of some kind……but seemingly not. They’ve been created by Alykhan Velshi, a Canadian-born neoconservative pro-George-Dubbya-Bush 27 year-old who is evidently well-skilled in the dark art of spinmastery. Cast your eye over these:
I don’t want to say much about these posters. Mainly because I think they speak for themselves, but also because Leo Hickman says it better than I could in his spot-on blog in the Guardian.
All I will say is that this is perhaps the most cynical and patronising propaganda I’ve ever seen, and that…….well is it just me or is Canada becoming ever so slightly scary?